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The Trend Forecaster’s Handbook is a book written by Martin Raymond and is an absolute musthave for everyone who is interested in trends and developments.
This book is about what trends are and how they emerge.

”This ‘how to’ book provides design student with skills to understand and track trends and use them to inform their research, design and product development. The book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes, interviews and case studies of the field’s key players.”

Buy the book here or hereBOK1959_inneh